Now that Television shows have sold most of their ad inventory for next season, how do their on-air ad rates compare to their online ad rates? Daisy Whitney reveals that, according to Forrester, online video viewers are far more valuable than Television viewers by virtue of sheer engagement. On-air CPM for primetime TV shows comes out to $25, but online video CPM for hit shows goes as high as $70.
Tags: advertising, TV
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