Let me make it easy for all you marketers trying to “sneak” inside on the internet video.
Authenticity is good.
You can pitch a product in an pleasing viral fashion and be absolutely honest about it. I know of at least five guys and one girl who get good results doing just that, maintaining their credibility so they have the ability to leverage it to continue endorsing your products to engaged audiences. Have you gotten so used to disposable actors and disposable audiences that you can’t deal with real communities?
All it takes is one line in the video description. That’s it. It won’t kill you. Have you gotten so used to telling lies in offline media that you can’t type out one sentence of truth in on the internet media?
Authenticity will let you keep the viral buzz, minus the PR backlash. That’s good business in anyone’s book.
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