Online video is not just for kids, but kids watching online video are on the rise.
42% of consumers age 18 to 34 watch videos online at home at least once a week, up from 28% in 2007, a new study from Leichtman Research Group says. And, of the 1,250 households surveyed, 9% “strongly agree” that they now watch TV less often.
So that’s 9% of households giving up some TV time for online video. Isn’t it Mark Penn who says just 1% of the population is potentially enough to trigger change? In this case, it could be a change in ad spending.
About 31% of those surveyed who use the web at home watch an Internet video once a week or more, up from about 25% last year. 10% view online videos daily. Men between the ages of 18 and 34 accounted for 40% of daily viewers, even though they represented only 17% of Internet users surveyed.
Men aged 18-34? That’s the prized demographic of most TV advertisers. Hope someone from Madison Avenue’s reading the writing on the wall.
Popularity: 1% [?]
Entries (RSS)