When done right, online video advertising strikes a powerful balance between engagement and unobtrusiveness — a balance that commands a premium price. While YouTube ads pull in a respectable $20 CPM, revenue-sharing pioneer Revver pulls in up to $35 CPM. No wonder they can afford to share revenue with both creators and embedders — a million dollars of it in their first year alone.
Expect the numbers to get even higher as online video advertising grows at an explosive pace.
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